Development of the Alexa Skill "Mein Kinoprogramm von Gelbe Seiten"
There are more than 1,400 cinemas in Germany. Whether it's a panorama screen or a small cinema, every single one can be found in the directory of Gelbe Seiten. It's hardly surprising that the long-established directory wants to take a further step into digital communication with a voice application! The Skill celebrates its launch after almost six months and is the most important companion for every cinema fan when it comes to choosing the right cinema with new blockbusters or art films. Alexa tells the users which films are shown in their favorite cinemas, when they start and what the plot is about. But that's not all - we are continuously working on further development of "Mein Kinoprogramm von Gelbe Seiten". So after many years the skill was renamed from "Gelbe Seiten: Kino" to "Mein Kinoprogramm von Gelbe Seiten."
The dialogue with the user is very important for this voice application. The Skill, only available in German, will tell you about movies to see, when they’re being shown and where.
To offer users the best possible user experience, the dialogue process is continuously being improved. For example, the application does not always ask for all data; “Mein Kinoprogramm von Gelbe Seiten” simply gives the user the most important information. Only the one-time location query is necessary and Alexa says what is shown when and in which cinema. In addition, the application first recommends the most popular films. This is how the “Mein Kinoprogramm von Gelbe Seiten” is not confused with complicated film titles.