Everything is new at ProDigitalis Medien GmbH (pdm). The Berlin-based agency with founder and CEO Christian Baumert finished the year with a comprehensive relaunch of the agency’s image with a whole new website design. From now on, pdm presents itself in a new look and feel. Thus, the entire outer appearance including brand and internal agency structure has been adapted to new standards, current events, and market demands.
The agency, established within a student environment in 2009, was transformed into a full service online agency by the relaunch, successfully established in the market. In contrast to the previous logo, pdm has focused on the essentials. This is reflected in the company’s reduced, simple, and timeless logo, which focuses on the first letter of the agency name as a captivating branding which goes back the agency’s core image. The adjusted color scheme reflects a stable agency with confidence that focuses not on playfulness but on dynamics and stability. The curves of the logo are metonymic with blurred borders. This shows one thing: pdm as a dynamically interacting agency does not set any boundaries, whether in the creation, development, or data acquisition.
The internal structures of ProDigitalis Medien have changed as well. The agency is now reorganized, consisting of the three units ProCreative, ProDevelopment, and ProContent. The respective heads of the three units are Lars Urban (ProCreative), Marc Göbel (ProDevelopment), and Karolin Strich (ProContent). Thus, pdm adapts to the new image also internally and provides its employees with an optimized corporate identity. The Berliners use the new internal structure to respond to current market conditions, thereby optimizing the cooperation of the agency areas as a prerequisite for challenging and innovative customer projects of high quality. The new exterior appearance focusses on the new website, which presents itself in the new pdm look and feel. It is based on the current standards of HTML5 and CSS3 as well as an independently implemented responsive design. This also allows the user to obtain information on the service portfolio and the projects easily on the go via all mobile devices. Moreover, the new website impresses with a relieving parallax scrolling, striking header images, integrated social media areas, and a simple yet dynamic usability. The structure of the website impresses with easy handling and a deliberately minimalist menu. The navigation on the site is significantly simplified compared to the previous version.
With the relaunch, ProDigitalis Medien has become a significant figure within the agency sector and is gearing up for the coming year.